Keeping the importance of social media branding in mind, crafting a compelling brand strategy should be at the top of your to-do list. Here are the elements that make a social media branding strategy powerful.
Step 1) Develop Your Social Media Brand Identity
Social media branding starts with existential questions like:
- Who are you?
- What do you do?
- What’s your personality?
- How do you think you will describe yourself to people who are meeting you for the first time?
Once you have understood your brand personality in the form of answers to these questions, you can make sure that all the customer interactions with your brand are reflecting that.
Step 2) Work On Your Social Media Brand Voice
Social media brand voice defines your communication style for all your social media presence.
You have to figure out what kind of voice your brand will have if it’s a real human being. Is it going to be sarcastic? Funny? Friendly? Caring? Or something else?
Once you have identified your social media brand voice, you have to make sure that it is consistent on all the social media channels.
Undoubtedly, you can’t mix and match.
You can’t have an authoritative voice on one social channel and a loving voice on another social channel.
Because it is going to just end up confusing your customers and weakening the brand image that you are trying to build.
So, start with identifying the tone of voice of your brand.
Step 3) Decide Your Social Media Brand Promise
Remember your brand mission is more important than you imagine it to be.
You have to make sure that the brand promises you have made in your mission statement are getting fulfilled even on your social media platforms.
To give an example, if your brand mission talks about great customer service.
Then, your customer service should not be restricted to just the physical store.
Step 4) Create Your Social Media Brand Experience
The major difference between offline branding and online branding is that offline branding is way more experiential.
In the first place, everything present in your store creates a brand experience – furniture, lighting, staff members, colors, decorations, and all the other elements.
Unfortunately, when it comes to social media, providing a full experience of being in your store is not possible.
Your audience can’t touch or feel your products.
But that shouldn’t stop you from creating a better customer experience even on social media channels.
Social media experience will be created by the types of visual assets you have there.
So pay attention to the images and videos that you add there.
Interactive ads are another good way of bringing to life your offline brand on social media.
If you need help with interactive web advertising, time to contact us.
We have helped many big brands with highly effective and engaging interactive ads.
Step 5) Do Social Media Brand Research
Branding is not a one-time thing.
It is not something that you can do once and then forget for the rest of your life.
Branding is a continuous task.
Never forget that you are dealing with human perceptions as a part of branding.
The first thing to remember, human perceptions are not constant.
They change a lot.
They change very fast.
What your social media audience is thinking of you now is not going to be the same as what they are going to think of you after a few months.
Not to forget, strongly established perceptions are tough to change. Consequently, you should try to change any negative perception your customers have at the earliest. Before those perceptions end up becoming hard beliefs.
Also, it’s less time-consuming and more result-generating that social media audience research and analysis should form a part of your social media branding.
Key Takeaway: Social Media Branding
Branding should always be the first thing that a business owner does.
You want to shape the perceptions of your audience in the starting stage.
A point often overlooked, it’s much harder to change the existing perceptions than to form new ones.
Moreover, you don’t want to let your audience decide your image and then call that image your identity.
As it can harm your brand in the long run. You want to build your own identity.
And then use that identity on social media to create, manage, and grow your customer relationships.
What kind of branding challenge are you facing on social media?