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A Digital Marketing Key for the Property & Real Estate Industry

What is local SEO?

Local SEO is the practice of increasing the online presence of your business to appear in localized search results. While most of the same SEO techniques work, you will want to focus more on local proximity, prominence, and importance as you try to maximize search performance in your area. And with local SEO, it’s not just about your website. You will also need to make sure your business listing has been upgraded – your Google My Business listing has been a priority. It is a free and valuable resource that is essential to any local SEO strategy.

Why is local SEO important in the real estate market?

Given the emphasis on the industry in the local area, it is important for any real estate business to focus on this as part of their comprehensive marketing strategy – including digital. In 2018, Google revealed that 46% of all Google searches come from users looking for results near them. That’s high enough to make anyone pay attention, especially businesses that rely on local customers.

Here are a few statistics that explain how important localization is in search:

* 18% of local search leads to sales within one day

* 78% of location-based search on a mobile device ends with offline purchases

* 97% of users are looking for local businesses online in 2017, while 12% are looking for local online businesses every day

Top local SEO tips

In addition to using a solid SEO strategy, your business can:

* Create and improve Google My Business listings, as well as use other references

* Ask users to give your business an online review

* Configure your site for voice search

* Get local backlinks

* Customize your website with local keywords that work for your business

* Create location-based landing pages

* Enter a consistent NAP (name, address, phone number) for all channels

* Enter structured data

* Have a cell phone

* Generate localized content

If you need help with SEO, whether your business is in the real estate sector or not, we would like to help. Please contact us to see how we can help your business improve its local SEO strategy.

Local PPC Directing for Real Estate Market

What’s going on?

Location orientation (also known as geo-targeting) involves targeting a specific location. It is a strategy that is used all over the world in paid media and is especially useful in sensitive industries.

Why is landmarking important in the real estate market?

Local guidance is a great way to reach the right audience while keeping costs low. Google Ads gives you the flexibility to target people in your area. For example, if a real estate business is looking to sell a property in a particular area or wants to attract local tenants, you can set a target so that the ads will only show those who are present or interested in that area. This identification drops to the postal code level! Local orientation reduces spending on non-targeted customers, allowing you to improve your budget with significant improvements in your most important ROI.

Tips for PPC location identification

In addition to a good keyword bidding strategy and targeted targeting, you can:

* Place your target location on your ad copy: This can improve key quality scores and ad capabilities, which means higher rankings and rankings on the search page.

* Filter unwanted areas: Remove certain areas and build a list of strong keywords for unwanted areas.

If you need help with your PPC plan, we work with all types of businesses and want to hear from you! Contact our excellent team to start implementing your payment for each click purpose.

Good Things Come to Those Who Plan

Don’t get caught: Enter our SEO and PPC team tips to work today to make sure your business has the best chance of success in a full market.

When brands use site orientation as part of their digital marketing strategies, they are able to generate relevant messages for their viewers. With so many ads showing to consumers each day, customizing the key to making sure your ads work well.

However, there are a few things you should keep in mind before entering your destination indicator:

* Make sure you use the right location: Some places are easily confused, such as Alaska (Juneau), Arizona (Phoenix), etc.

* Beware of competing campaigns: If you have businesses that are close to all that use location identification, you can end your competition. Instead, consider product or service segregation campaigns rather than location.

Think about the culture and language of the area you are in. Is your copy the correct language? Are your messages appropriate for people living in the area?

For any sort of consultancy, please contact us at

Author avatar
Anderson Campbell

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