With over four hundred million lively customers and increase gradually growing via way of means of 37% year-over-year, Pinterest gives brilliant possibilities to develop your enterprise via way of means of showcasing your emblem to capacity new customers, growing visitors in your website, and highlighting merchandise to power sales.
Pinterest is particular from different systems like Instagram and Facebook in that it’s miles extra of a visible seek engine–an area wherein humans come to search for ideas, inspiration, and records while getting ready to make a purchase. Pinterest customers are further particular in that they reply nicely to commercials and spend two times as tons cash purchasing while in comparison to non-pinners.
The consequences of a Pinterest advertising and marketing method may be amazing in your enterprise. Pinterest gives one of the lowest CPCs in social media advertising and marketing and earns go back on advert spend this is 2x better than different social media systems on average.
Benefits of Pinterest for Business in 2022
Still not convinced? Here are 5 benefits of adding Pinterest to your marketing strategy.
1. Increase Brand Awareness
People are right here to find out new thoughts and products—so they actively need to pay attention to you. That interprets into significant outcomes and sturdy relationships together along with your goal audience.
People who use Pinterest are there to find out new thoughts and products, which makes them extraordinarily receptive to messages out of your commercial enterprise and might bring about sturdy and significant relationships together along with your goal audience.
80% of weekly pinners find out a brand new logo or a product on Pinterest, and customers are 55% much more likely to buy a logo or product after seeing a video on Pinterest in comparison to different platforms. The Pins you create additionally have an extended lifespan, not like different social media platforms. These Pins live for your board for all time and are searchable, constantly producing engagement and developing recognition to your logo. Consumers additionally believe what different Pinners are saving, and are 66% much more likely to provide new manufacturers a danger and purchase primarily based totally at the Pins of others. If your Pins are being stored actively, then income is certain to follow. By including Pinterest for your universal advertising strategy, you create endless new possibilities for human beings to find out and examine greater approximately your logo.
When SLTC worked with The Worthington Collection, a luxury candle brand, to increase brand awareness on Pinterest by creating separate boards featuring their Luxe and Signature collections, giving users the opportunity to shop and learn more about specific products. Creating boards featuring their blog posts and inspiring scents offered users a more intimate look at the brand’s story, background, and inspiration.
2. More Website Traffic
As a visible seek engine, Pinterest does greater than assist humans to find out new content–it additionally allows boom visitors on your internet site. Pinterest drives greater visitors than every other social media platform. And it’s now no longer simply any visitors–85% of weekly pinners have offered something primarily based totally on Pins they see from brands, illustrating the pleasantness of visitors.
Additionally, Rich Pins routinely sync facts like price, description, and availability out of your internet site and seem withinside the Shop tab of seeking results. Rich Pins are consequently a brilliant manner to feature greater hyperlinks on your internet site, power greater visitors, and convert.
3. Improve Your Reach
According to Pinterest, 97% of the top searches on Pinterest are unbranded, meaning people are using this visual search engine as a discovery tool. And when they find it, 98% of the people try these new things. Users don’t just Pin the things they love, they spend on them as well, translating into a huge opportunity to drive sales and conversions if you can get your products and services in front of your target audience.
SLTC partnered with NuFun Activities, an innovative crafting brand specializing in transfer paper and mess-free markers, to increase reach across social media platforms, including Pinterest. By revamping its creative direction, creating branded templates, and executing mindful organic and paid strategies on Pinterest, SLTC was able to increase its impressions and audience by over 700% MoM.
4. Solid Choice For Advertising
One of the advantages of getting a Pinterest Business account is the capacity to run centered commercials and promoted Pins.
But what makes marketing and marketing effective on Pinterest is it’s focused on options. Pinterest is aware of what human beings are searching out and are inquisitive about thru the Pins human beings shop on their boards. These metrics may be used to supply your content material whilst focused on the proper target market and presenting them the proper answer at the proper time, main to better conversions.
Besides, Pinterest customers are 3x much more likely to click on a Pinto study greater approximately the service or product than on every other social media platform. So, when you have compelling content material added to a target market this is already searching out your merchandise or services, then there’s excessive risk of riding site visitors and conversions for your website.
Reports recommend Pinterest commercials also are 2.3x inexpensive in line with conversion than different social media commercials, making Pinterest a powerful and possible choice to encompass your online marketing and marketing strategy.
5. Increase Sales
Sales and conversions are faster on Pinterest than every other higher funnel channel—40% with paid activity. It takes 1/2 of as many impressions to transform a person on Pinterest than different structures.
That’s due to the fact humans flip to Pinterest whilst they’re searching out inspiration, new ideas, and new merchandise or services. Their cause at the back of this study is to shop for something for their homes, offices, or cherished ones. According to Pinterest, nine out of 10 humans are on Pinterest to devise their buying. This manner that they’re primed to shop for if they discover what they’re searching out, makes Pinterest one of the pinnacle social structures for income and conversions.
The numbers aid this. People on Pinterest spend almost 80% greater on retail than non-Pinners, and 50% of US customers are the usage of Pinterest to shop.
Pinterest makes buying viable proper from the platform itself, with shoppable Product Pins. These Pins are enriched with metadata and formatted to allow humans on Pinterest to understand that those are shoppable. And with the creation of video pins, 55% of pinners are much more likely to buy an emblem or a product after seeing a video pin.
Not best that, 45% of humans withinside the U.S. with family profits of greater than $100,000 a yr are on Pinterest. This consists of 62% of US millennials. In different words, they have the cap potential to spend on your merchandise and services.
Full-Funnel Pinterest Solutions by SLTC
As you may see, Pinterest gives a unique possibility to your commercial enterprise to reveal up and manual shopping for selections through handing over significant content material at each degree of the shopping for journey. People come to Pinterest to discover, research, and buy new merchandise and services. As reviews and information show, Pinterest customers spend greater, store greater often, and are larger logo advocates. Pinterest itself gives a sturdy set of equipment that you may leverage to grow awareness, force traffic, and near sales–all at less expensive costs.
If you’re a logo or a business enterprise seeking to lease a group of class boom professionals to guide you as you scale, we would like to talk with you. Please touch us right here to e-ebook a discovery call.
