Seeing a decline in your natural Facebook metrics? Looking for brand new approaches to enhance your non-paid Facebook advertising?
In this article, find out 9 natural strategies that paintings at the world’s largest social platform.
Why Facebook Organic Marketing Still Matters
A lot of entrepreneurs and types appear to be disenfranchised via way of means of the shrinking natural attain Facebook is turning into regarded for. But earlier than you begin questioning that Facebook has moved absolutely over to pay-to-play, it’s essential to don’t forget what Facebook is.
Facebook is nonetheless, even after extra than 15 years, the most important social media community withinside the world. With extra than 2 billion lively customers, lots of whom are loyal, routine customers who log in each day to spend time at the platform, Facebook has ended up ingrained into their routine.
No depend on who your target market is, there’s nonetheless a big hazard that they have got and nonetheless use Facebook regularly. In that manner, you couldn’t forget about Facebook with your natural social media advertising.
One of the maximum essential components to don’t forget approximately Facebook, as a platform, is that it’s very visible, in a good deal the equal manner that Instagram is a visible platform. Not simplest do human beings interact with and reply to visible posts (along with pics and videos) extra frequently however additionally the algorithms appear to prefer visible posts.
Therefore, in case you manifest to be one of these entrepreneurs who’s nonetheless praying that video will cross away, we will let you know once more that’s now no longer probable to manifest every time soon. People like to eat data in a visible format, and video is one of the fine visible codecs to supply data.
When it involves natural advertising and attain on Facebook, be aware of all the one-of-a-kind varieties of content material you could publish. A well-rounded content material method will make use of several, or maybe all, of those varieties of content material. Facebook tends to prefer and push their most recent functions however you couldn’t forget about the strength at the back of a number of the staple put-up kinds which have been around for years.
Here’s a rundown of the 9 one-of-a-kind varieties of posts to recollect publishing for your Facebook page.
#1: Facebook Image Posts
One of the most popular post formats you can publish on Facebook continues to be images. Images can be composed of generated graphics and text you create in graphics software or editors, or they can include photos, or a combination thereof. An image post is designed to stand out from the text that covers the majority of the background on the Facebook home feed.
One mistake that many marketers make when it comes to images is thinking they can’t include a call to action (CTA) or a link with the image. Often, they’ll place a CTA in the first comment. The problem with this approach, however, is that if the post is shared, the link will no longer be attached to the image in any way.
So while you want to be strategic about how often you use your links, you also want to make sure that when you do use them, they’re in a spot that will work for you.
Another important thing to remember is that most social media users aren’t reading the content. They’re skimming through their social media feeds to look for something of interest to them so you want your graphic to convey the entire story in one image.
#2: Facebook Stories
Stories seem to be everywhere nowadays, and almost every platform is either experimenting with or leaning heavily on their own version of stories. Facebook stories are, of course, full-screen vertical images and videos that come together to tell a story to your audience.
With so much content out there, it makes sense to cross-post your story on multiple channels, and Instagram and Facebook have made this an easy process. Additionally, if you use the Instagram Creator, many of the stickers and features you can use from the Instagram story creator will still be attached and work once the story is posted to Facebook.
One solid strategy is posting somewhere between one and three stories at a time so you always have at least one story active in any given 24-hour period. This will help keep your brand top of mind and at the top of the news feed.
Stories are also getting easier to create. You can create them inside the Facebook app on desktop and mobile and even schedule them inside Business Suite on desktop and mobile. And of course, if you still prefer to use the Instagram story builder, you can do that and then cross-post your stories to Facebook that way.
And as of yet, there’s no way to store your Facebook stories on your page in the form of highlights but the platform has started rolling those out to personal timelines. It’s probably just a matter of time before we start seeing those same highlight features on business pages.
As far as the type of content you want to focus on for stories, a good mix of some personality content and behind-the-scenes content can help build and deepen the relationship between you and your audience.
#3: Facebook Link Posts
Now for the actual information—hyperlink posts. Facebook hyperlink posts are any put up, whether or not they include an image or not, that consists of a hyperlink withinside the caption that drives visitors to a specific spot, whether or not that be on Facebook or any other website. This is the put-up kind that maximum entrepreneurs and types care approximately due to the fact using visitors to our gives is how we preserve our organizations running.
Sometimes that is but any other overlooked possibility due to the fact all of us recognize Facebook loves to preserve human beings at the platform for so long as possible. Because of this, posts that include hyperlinks generally tend to get much less attain and fewer impressions. It’s this suppression withinside the information feed that many entrepreneurs are feeling disenfranchised over.
Skilled entrepreneurs need to construct a strategic marketing campaign that consists of pulling collectively facts throughout all in their systems so it’s unreasonable to suppose you need to by no means put up a hyperlink on Facebook.
However, you do need to be strategic approximately the hyperlinks and use them sparingly. For hyperlinks to doors, information reasserts and sources your target market may discover interesting—however for that you don’t have any private funding in whether or not they click on the hyperlink—you could power the hyperlink down with an extended caption to in which they must click on at the See More hyperlink earlier than they even see the hyperlink. Of course, clicking at the See More hyperlink without a doubt offers engagement in your put-up.
On the opposite hand, in case you’re withinside the center of a release or have the main statement to make and also you need human beings to click on on that hyperlink, you then definitely need that hyperlink to be above the fold. You need it to expose and be clickable earlier than everybody has to hit See More.
Another choice is to prevent having Facebook use the open graph facts to populate your put-up whilst you installed a hyperlink. Especially with weblog posts and articles, whilst you location the hyperlink withinside the put up, Facebook will regularly fetch the open image substances along with the photograph to share. And Facebook’s set of rules classifies this as a hyperlink put up, even if there’s a photograph connected to it.
But in case you add the photograph after which location the hyperlink withinside the caption, Facebook doesn’t have a threat to fetch the open graph facts, which means it turns into a photograph put up with a hyperlink and stands a higher threat of being visible withinside the algorithms.
Remember you don’t need to be sharing hyperlinks to each unmarried put up or maybe each day. Seeking to continuously power visitors far from Facebook each unmarried day, even though it isn’t usually visitors returned on your site, is a superb manner to kill any attain your web page can also additionally have.
#4: Text-Based Posts With Generated Colorful Backgrounds
Facebook has a new post type that acts very much like a text-based post, where the caption is the post and nothing is accompanying it. However, they now have the option to generate a background to help that text stand out as many images do.
You can even add your generated avatar from Facebook to some of these backgrounds. While you may be somewhat restricted in which backgrounds you can access, if you’re looking for something quick and easy to publish, this is a good option. It allows you the colorful, scroll-stopping appeal of an image with the searchable benefit of text.
These text-based posts are especially great if you want to put up fast engagement posts such as fill in the blanks or true or false posts that you want a lot of comments on. The reach is often far more than your normal text-based posts and even further than your image posts.
However, keep in mind that if your text is too long and would result in generating a See More link, it doesn’t always look right when the post is expanded to accommodate all of the text.
#5: Facebook Reels
Most users by now are at least seeing Instagram reels on their Facebook feed—a carousel block of the few reels that they can scroll through. And Facebook is also slowly rolling out the feature to be more accessible within its own app.
As of right now, though, the Instagram Reels app is the more robust builder through which you can find the trends that fit your business, the music, and many of the other features you’ll want to use to create your reel.
If you’re interested in posting reels but are under the impression you need to do trending dances or the popular pointing gestures to get any value out of it, that’s not actually necessary. You can be very successful taking a trend and putting your own spin on it or relating it to your business in some way that doesn’t include dancing.
#6: Uploaded Video
Next on the list of possible post formats, you can publish to Facebook is the uploaded or pre-recorded video. This is a video that you recorded and edited outside of the Facebook app and then uploaded it natively to Facebook. It’s not necessarily a video that hangs around after you’ve finished streaming live video.
Interestingly, long-form videos, 3 minutes or more, often perform better than shorter videos. And videos that are 5 minutes or longer seem to perform best when it comes to natively uploaded videos.
You want to make sure that you include a clear CTA in the video itself, as well as in the caption that accompanies the video. This is to ensure, just as with images, that if the video gets a lot of shares, your CTA and link get shared right along with it.
#7: Facebook Live Video
Live videos are streamed to Facebook, and after they end, you have the option to delete the livestream or let it sit on Facebook as a native video. You can stream using Facebook’s native software or use one of the many available third-party apps.
One of the advantages of using a third-party app for livestreaming on Facebook is the ability to increase your engagement by showing comments right there on the screen. Live videos give you a chance to connect and engage with your audience in a real-time format, which is actually a deeper connection than a lot of other organic posts tend to be.
And by showing off those comments, you’re making the interactivity that much stronger.
As far as the type of content you want to stream live, one thing that seems to work across a lot of niches is to take industry news, particularly something that’s just breaking, and go live with your thoughts on it. This offers up a new perspective for your audience while also allowing them to learn more about whatever the breaking news is.
#8: Facebook Live Audio Rooms
Live audio rooms have been rolling out across Facebook for the past several months. In fact, a lot of groups on Facebook already have this feature and a few creators have it on their personal timelines as well.
The advantage of a live audio room is that it’s a way to connect in real-time, with a real voice, but without having to be camera-ready or put together or “presentable.”
One thing that has been made very clear over the past few years is that people want connection over the content. They tolerate and put up with images and videos that are talking at them but they really want a chance to join the conversation and approach and talk to you as a brand or a marketer. Live audio rooms offer them that chance.
Another distinct advantage is that once you start your live audio room, it creates a post on your timeline that people can see in their news feed, letting people know you’re online and available to chat. They may jump into the audio room at that time or choose to leave a comment, which you can see if you go back and visit the post outside of the room.
#9: Podcasts on Facebook
Last however now no longer least, Facebook is giving podcasters a brand new channel for distribution and attaining their audience.
If you’ve got got a present podcast, you may join it to Facebook to play via to its users. Once again, this creates a submission proper there withinside the Facebook information feed that permits humans to discover and pay attention to your podcast episode.
Additionally, the podcast will retain gambling even in case you positioned the Facebook app down to attend to something else so that you don’t ought to be caught internal Facebook to concentrate on your favorite podcast episodes anymore.
One of the most important blessings of getting your podcast streaming via Facebook is that it offers your listeners the capacity to shop and percentage their favorite snippets out of your podcast. This permits you to attain a good large target market through presenting costs to those who are already taking note of your podcast.
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