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Part of a good digital marketing strategy includes optimizing search engines or using your website for the services you want to be found. There are many steps it takes to add your site or web pages to search, and understanding how you can use it to your advantage can go a long way in increasing awareness of your product, your site traffic and your conversions.

Step-by-Step Guide for SEO Preparation

At the moment, we understand that using your site in search means creating new content or modifying existing content in a way that allows your website to appear on the search engine results page (SERP).

But how did you do that?

Here we describe the steps we take to identify a topic and apply it effectively to that topic.


The most important part of an effective SEO strategy is a list of service-based, effective keywords that can increase your competition in the SERP. The “possible” keyword phrase has a high search volume and the SERP indicates a related business (competition).

Do not say whether your chosen keyword is possible when after searching for it in a search engine, it is:

* It shows your competition with other companies in the area: This tells us that it is worth our time to use it. Google shows our local competition.

* Displays pay per click ads (PPC): This tells us that it is important enough keywords that Google shows paid search ads

* Displays Google Map Pack and related companies results: This tells us that search is local and Google deems it necessary to show local search results.

Preparing to wrap your head in keywords

Once you have selected your topic and possible subject headings, you will need to point to a page on your website that you would like the phrase to be rated for.

If you do not have an existing page on your service site, you will need to create one. You will need to make sure that the page we use or create makes sense in this conversation. Each page of your site should have a specific purpose similar to the user’s search purpose.

Bonus tip: make sure your URL contains the keyword you are preparing.


In addition to choosing keyword phrases, you will also need to identify keyword variations. These are keywords and phrases similar to the key keyword phrase. Using this alternative is useful for user purposes as it helps Google understand what your page is about. This, in turn, helps keep your website up to date.


Now that you know what goals we have pursued and which site page needs the content, we will now need to create a content framework. To create a content framework, you will need to identify all the things your target buyer needs to know about your offer. It is important that you have a structure that is easily followed in your content framework as it will ensure that both Google and your viewers understand what this page is about. One way you can do this is by entering a keyword phrase and looking at how some of the pages at the top are organized. The goal is not to copy them, but to use them as encouragement on how to emulate their SEO success.


Writing content for your website can be a challenge, especially if you are not familiar with how to write SEO. Not only do you need to think about what information is on the page and whether it is within certain categories of your content framework, but you need to follow good SEO writing. If you’re like most business owners, you don’t have time to write the content yourself. Thankfully, there are many writing and freelance writing services available at TSDigitals.


Schema tag is a type of microdata that, when added to your page, generates rich captions from search results, making your website stand out from the SERPs. These rich pieces can be added for a variety of reasons, including:

* Highlighting local businesses

* Answering frequently asked questions

* Provide event details

* Evidence is shown

There are many potentials for schema use, so be sure to consider how you can use it when building your site content.

Finding links to your page

Once your page is built, you will need to make it easily accessible by linking to it from other pages on your site. If it is a high-class page, the first link you want to use should appear in the header, footer, or navigation menu. Additionally, you’ll want to get a powerful link from the homepage to the editorial content (link within the text).

Don’t overreact to the number of times you link to the same page: Google only identifies the first link to the page. This means that if you have one link at the top and another at the bottom, only anchor text from the top link is registered.


In addition to linking from the header, footer, and navigation menus, you’ll want to use the time to point to other available pages where you can link to your newly prepared content. For example, if you have a Digital Services parent page, it makes sense to add a link to the relevant services page.


Anchor text is the actual text on a page that links you to another page. This is a critical part of your site’s content as this is what Google uses to find out how the pages fit together. Instead of using the usual anchor text “contact us,” you can strengthen your understanding of the content of your Google page by using the anchor text “Book / Call or Contact for Appointment or Demo”


It is not enough to have just one page of content around a given topic. You need sufficient content to support your site that indicates to Google that your company is a good source.

Author avatar
Anderson Campbell

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