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Shopify VS Magento – The Ultimate Comparison – Which is the Best Platform?

Are you suffering to pick among Shopify and Magento? Don’t worry. You aren’t alone. Today, both -Shopify and Magento are the maximum famous eCommerce systems withinside the market. Selecting the satisfactory and maximum appropriate eCommerce platform for constructing, maintaining, and dealing with your online save is an essential selection as it’s miles viable for the achievement or failure of your business.

Shopify is an easy-to-use answer for constructing online stores. You simply want to pay a month-to-month fee. It can aid fledging and increasing business.

Magento however is an open-supply platform (like WordPress) that may be set up for your laptop free. But you want to pay for internet hosting, extensions, and security. Magento is an effective platform, however, in case you are an amateur at coding, it is probably a hard assignment to attain your eCommerce goals. Magento 1 became changed via way of means of a brand new and more suitable Magento 2 in June 2020 that gives a big range of features.

How to determine what’s satisfactory in your eCommerce save? Check out this final evaluation among Shopify and Magento that may truly assist you to pick the only one that satisfactory fits your business.

1. Shopify Vs Magento: Pros and Cons

Shopify Pros

  • Shopify offers Multichannel Selling where you can simply sell on Facebook, Amazon, Instagram, and eBay.
  • It offers 70+ mobile responsive themes amongst which 10 options are available absolutely free. It also offers 64 premium options starting from $140.
  • It offers an extensive range of apps in the app store for expanding the functionality of your website.
  • It is easy to use with a lot of checkout and payment options.
  • It also renders great customer support.

Shopify Cons

  • Shopify is the only platform to enforce its own Transaction Fees unless you use Shopify Payments.
  • You have to pay for most of the Shopify Themes.
  • It is a complex task to integrate apps into your store.

Magento Pros

  • Magento has a Large User Community. The Magento Forum is excellent at supporting the users. It also offers support over the phone.
  • It is an extremely flexible platform that offers a variety of customization options.
  • It offers a variety of features and themes to choose the best for your store.

Magento Cons

  • If you are a beginner, it can be challenging to use. You will need to gain coding knowledge, web development jargon, and much more. It is not beginner-friendly.
  • It is difficult to install Magento. You need to find a hosting provider that will support Magento. It requires a lot of time for a proper setup.
  • There are various costs associated with setting up your store. It might prove to be expensive even though it’s free to install.

2. Ease of Use

Shopify and Magento, both are powerful eCommerce building platforms. Both of them offer a well-designed and thoughtful interface, that simply eases out the process of setting up and running your online store.

Shopify is an awful lot less complicated to apply whilst in comparison to Magento. Shopify gives a clean drag-and-drop internet site builder that permits you to without a doubt personalize you save via way of means of transferring factors as in keeping with your alternatives. Shopify gives a wizard mode that permits novices to without a doubt installation their stores. Magento doesn’t provide such a feature.

As Magento isn’t always a hosted platform, locating your very own web website hosting and putting in place your save with plenty of procedures may be a tough and inconvenient assignment for the users. Although Shopify is less complicated to apply than Magento. With Magento, you may personalize your save as in keeping with your choice however with code, which makes it a touch tricker.

When I have a take a observe the clean-to-use Shopify vs Magento comparison – there’s no 2nd thought. Shopify certainly wins!

3. Themes and Design

An appealing and welcoming internet site is greater attractive and clean to navigate. The topic of your online save is a critical basis due to the fact it’s what your clients will land on. 

48% of site visitors cite an internet site’s layout because of the maximum critical element in figuring out a business’s credibility.

Hence, you want to cautiously make a preference to put top-notch first impressions and accept them as true with to your clients. Shopify renders 10 unfastened and sixty-four top-class issues that price between $a hundred and forty to $180. (an awful lot less expensive compared to Magento). All in their issues are cell responsive and could appear attractive on cell or tablet. After selecting a Shopify topic, you may without a doubt personalize it as in keeping with your alternatives i.e. including new pages, sections, converting the colour palette, resizing factors, and so on. It may be effortlessly custom-designed without touching a line of code!

Magento renders ready-made issues that don’t want any coding customization and custom issues in which you want the help of a professional expert developer. But it gives a few alternatives to pick out from. In all, there are sixteen alternatives free of charge and paid issues. Amongst them, 10 are cell responsive. If you need to enforce your very own topic and designs, you want a professional developer to do that.

Battleground Winner

Shopify is in reality a higher alternative in case you need a big selection of issues to pick out from. However, Magento has greater effective functions and maybe greater useful when you have the proper expertise to apply it.

4. The Cost

Set-Up Fees – While going for Shopify, you shouldn’t pay any setup fees. They provide a 14-day unfastened trial which permits you to check and attempt out their functions and functionality. The query of setup rate doesn’t stand up as Magento is completely unfastened to apply. (however, you want to pay for your very own web website hosting).

Monthly Fees – Shopify gives 4 distinct plans ranging from $14 to $179 for month-to-month fees. Check out their Plans:

  • Shopify Lite Plan: $9
  • Basic Shopify Plan: $29
  • Shopify Plan: $79
  • Advanced Shopify Plan: $299

While using Magento, you need to pay for your own hosting which may range anywhere between $5 to $100 on a monthly basis.

Bandwidth Charges – There are no bandwidth charges on any of the Shopify plans. Talking about Magento, the bandwidth charges depend upon the hosting provider you choose for hosting your store. In the battle of bandwidth charges, Shopify is great due to its certainty.

Theme/Template Price – Both Shopify and Magento offer a variety of free and paid themes starting at $80 and $1 respectively.

5. Payment Processors and Transaction Fees

Payment processors allow your store to accept online payments. Both Shopify and Magento render a simple, easy-to-connect payment processor within a few clicks. But which platform offers the best?

Shopify Payments is Shopify’s own payment process and it imposes zero/no transaction fees apart from regular credit card processing fees. Here’s what you need to pay per transaction if you don’t use Shopify Payments:

  • Shopify Basic – 2.9% + 30¢ per transaction
  • Shopify – 2.6% + 30 ¢ per transaction
  • Shopify Advanced – 2.4% + 30¢ per transaction

Shopify supports 100+ different payment gateways. This includes popular payment gateways like Stripe, Amazon Pay, PayPal, and Apple Pay. But you need to pay a transaction fee imposed by Shopify for using these gateways.

Magento supports 150+ payment gateways, but most of them are aimed at large businesses. If you want to integrate common payment processors like Stripe into your store, you need to install them from the marketplace. Magento also enables you to directly sell through Amazon by using your own Magento-based inventory. This allows you to reach more customers.

BattleGround Winner

Magento has definitely won this round. It has better payment processors options as compared to Shopify. Shopify has lesser payment gateway options and it also imposes its own transaction fee unless you use Shopify Payments which can be quite restrictive.

6. Apps and Add-Ons

If any platform’s inbuilt features aren’t enough for your eCommerce requirements, adding an extra feature to your online store is extremely important. Both Magento and Shopify allow you to simply install apps, add extensions, and add-ons. Again, which is the better option? 

Shopify’s App Store renders 1200+ apps including free and paid ones targeting various areas like email marketing, social media advertising, shipping, etc. Some of the interesting ones are:

  • Trust Hero for abandoned carts
  • Mailchimp for email marketing campaigns
  • Trackr for sending automatic updates to the customers about their orders
  • Analytics Buddy to render useful insights.

Magento has 5000+ extensions and amongst them, 1970 are totally free. 10% of the paid options don’t cost more than 30%. Here are some of our favorite ones:

  • Amasty Multiple Coupons to add custom discount coupons and help customers feel valued while encouraging repeat purchases.
  • Product Pre-order to automatically send emails to customers for new and exciting product launches.
  • Remarkety to integrate email marketing campaigns and social feeds with your online store.
  • Banner Slider to add advertising banners with personalized links to create another source of store revenue.

Battleground Winner

Shopify’s app store is easier to use and offers great apps as compared to Magento. Though Magento has more extensions than Shopify, you need an expert with deep coding knowledge to install them.

7. Sales Tools

Sales Tools are important for any eCommerce store. Here are some of the best features on Shopify that allows you to sell products and earn money:

Abandoned Cart Recovery helps you to recover potentially lost sales as it automatically sends emails to customers that left your website before purchasing the products.

Multi-channel selling allows you to sell products on multiple platforms like Amazon, Pinterest, Facebook, Instagram, etc. It also offers partnerships with USPS, DHL Express, Canada Post, and UPS to help you find your own courier service.

Magento also has an impressive inventory system with extensive built-in features like multiple product variants, total revenue reports, total visitor count, and so on. Check out these amazing sales tools it offers:

Like Shopify, it also allows multi-channel selling options. You can install extensions and simply integrate your store with Facebook, eBay, and Instagram.

Battleground Winner

Shopify has a more attractive range of sales tools as compared to Magento. One of the most impressive features is multi-channel selling which is only available in Magento by installing extensions.

8. Marketing Features

Marketing equipment assists you to attain an increasing number of clients at the same time as improving your backside line. Shopify renders brilliant advertising equipment that allows you to run electronic mail campaigns via third Party Integrations. You can immediately promote on Facebook, Pinterest, Instagram, etc.

On the alternative hand, Magento relies upon its market for the maximum of its advertising equipment. You want to put in its extensions for strolling any campaigns or different advertising strategies. Also, you want to rely upon a professional developer to combine such advertising equipment on a Magento save.

Battleground Winner

Shopify wins this one. Both rely upon their respective app markets for his or her crucial advertising equipment however Shopify lets you promote it on social media as an integrated feature.

9. Search Engine Optimization

search engine optimization permits you to boost up traveler site visitors at the same time as getting extra paying clients and gaining extra income.

Magento gives giant in-constructed search engine optimization functions and renders quite a few search engine optimization courses in addition to prompts. You can honestly edit photograph alt tags to assist Google to apprehend the class of the photograph for the photograph seek platform. It additionally permits you to customize URLs that allow serps to without difficulty locate your internet pages.

 Shopify is extra depending on different apps for its search engine optimization. You can honestly edit web page titles and photograph alt tags, however, you want to look at the app save for maximum of the search engine optimization functions and functionality.

Battleground Winner

Magento surely edges Shopify inside the search engine optimization round. It has a spectrum of integrated search engine optimization functions whereas, with Shopify, you want to look and set up apps for diverse search engine optimization requirements.

10. Support

Fixing troubles together along with your online save maybe a headache. The faster trouble is looked after out, the quicker you could get lower back to advertising, sales, and gaining new clients. Shopify and Magento render several assist and guide alternatives that will help you repair any troubles as quickly as possible.

Shopify gives a 24/7 telecellsmartphone guide, 24/7 stay chat guide, social media guide network forum, electronic mail guide, video tutorials, superior professional guide, in addition to, assist centers.

Magento is a network-primarily based platform and gives consumer suggestions that will help you successfully construct your online save. You also can get step-with the aid of using-step steerage from different Magento builders as well. You don’t have the get entry to committed Magento guide however you could honestly get entry to SiteGround’s brilliant assist and guide crew. 

BattleGround Winner

Magento is a clear winner here. It’s aimed toward expert internet builders and the quality of its consumer courses is extraordinarily high. You additionally have to get entry to SiteGround’s giant guide. On the alternative hand, Shopify gives customer service alternatives, however, it can not healthy the extent of knowledge presented with the aid of using Magento and SiteGround. 


The complete weblog is only centered upon the similarities, differences, functions, and functionalities of Shopify and Magento. Now you understand precisely that is the great platform in your eStore.

Choose Shopify if,

You need to speedy installation your online save and get started.

You are already the usage of an eCommerce internet site builder and need to interchange to something extra effective and efficient.

You are simply beginning with eCommerce however need to enlarge it withinside the future.

You need the ease of an all-in-one price alternative and an accessible guide crew. 

Go for Magento if,

You have notable coding abilities and need to construct a web save for a mid-length or large-length business.

You want complete innovative freedom via coding.

You have already got worldwide aspirations or an international audience.

Your major goal is to construct a huge emblem and earn massive revenue. You should be geared up to make investments, money and time into the layout as well. This is the cease of our Royal Shopify Vs Magento Battle. Whichever platform you pick as a winner in your online save, we’ve got a whole crew of specialists within intensity abilities and enjoy who permit you to thrive via the complete journey. Talk to our Experts at

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Patricia Raymond

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