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Every business has a website these days – almost a requirement for doing business. With high-quality online activity all the time, only more will join the categories in digital visibility.

With so much competition online, businesses need to devote the right time and resources to building a winning website strategy in the New Year.


In order to develop a 2021 results-driven website strategy, organizations need to make proper preparations, track campaign performance and focus on the user experience to drive more traffic, conversions, and sales.

Find out how you can improve your website strategy by 2021 with these seven methods.


Google recently announced that by May 2021, the search engine will now use Page Experience and Core Web Vitals as a stand-alone feature.

At its heart, the essence of the Web is about the speed of the site, especially mobile.

Site speed adjustments are more important than ever, and businesses need to make sure their sites are built to load faster. All sites are built and developed differently, so use tools like Google’s Speed ​​Insights, GT-Metrix, and Google Search Console.


Yes, by 2021, SEO will not be dead.

While you are setting up your site faster, you may want to make sure that everything else you encounter meets Google’s current best practices.

Google is not the only search engine available, but it is certainly the most widely used. By keeping your site up to date with Google’s quality guidelines, you can ensure maximum performance on the world’s most popular search engine platforms, greatly increasing your chances of being found by the right audience.

Check out our 10 page quick and easy SEO promotions.

User Achievement

One of the ways you can easily improve website performance in 2021 is through user experience.

An easy way to do this is by making sure the content on your site is easy to read and easy to navigate. When users arrive at a site that is crowded, difficult to read, or does not have an accurate site layout, they are more likely to drop (or “bounce”).

To reduce your linking rate and keep users active on your page, organize content intelligently, pay close attention to text writing and site map layout to ensure a simple user experience. Make sure all buttons and hyperlinks are clicked and lead to relevant pages on your site.


This is a great way for brands to target elements directly on their page that drive site conversion.

By examining the different media, content, and page layouts, companies can discover what works and what doesn’t, so that they can make informed decisions about how to create pages that generate the highest interest rates in the future.

This is not only a great way to get unique information about the design of your site, but it will also give you important information about your targeted customers.


The pages within your website should be specially designed with a mindset. That means you need to make sure they are built to get traffic.

Additionally, pages designed for conversion should display information in a way that easily directs users to the customer journey.

Contact forms, product purchases, and important information should all be easily accessible on these pages to encourage users to make a purchase decision and convert.


As you build internal site pages, you should also plan to create specific landing pages for your marketing campaigns.

These pages should include content and are designed to mimic your campaign messages.

This will help increase your level of quality and conversion power in all campaigns by continuing the customer journey as they click on the ad to learn more about the specific information they have been given.


In today’s digital landscape, nearly everything is trackable — that includes activity on your website. Companies can insert a broad range of campaign tracking tools on their sites to monitor campaign performance, including:

* Website Pixels

* UTM Codes

* Conversion Tracking

* Site Tags

Businesses can use these tools to find out how many people have clicked through to their campaign page. Depending on how granular your tracking tools can get, they can even show how users interact with your brand, allowing you to see specific actions they take when visiting your site.


How website success is determined in the digital age is always changing, but there are plenty of steps that business owners can take to strengthen their website strategy for 2021.By implementing the right tools and techniques, brands can dramatically improve traffic, conversions, and sales so they can reach their business objectives.

Author avatar
Anderson Campbell

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